Tobi Balogun

More about me

I'm an Amsterdam-based designer and all-around creative with 10+ years experience in digital product design. I've spent these years exploring different roles and focus areas within the field to broaden my skillset and perspective. I believe this has equipped me with a unique adaptability and versatility to drive impact in any context.

I'm passionate about creativity and emerging technology. I'm generally curious about exploring the potential to tackle design challenges or to create delightful experiences. Recently I've been learning a lot about 3D design and incorporating AI models into my workflows.

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Tobi Balogun— Lead digital product designer and creative director.

Learn more about me

Companies I’ve worked in:

Creative Director

Web3, Company-wide

January 2022 - January 2023

Senior Designer Digital Product

Ecommerce, Upper Funnel Team

June 2021 - February 2022

Product Designer, Team Lead

Ecommerce, Various Teams

June 2014 - January 2021

Graphic Designer

Design Communication Team

June 2011 - June 2012

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Select Projects & Case Studies

Post-booking Alignment

Booking.com, UI/UX Design, June 2019 - December 2019

I redesigned the Booking.com Flights post-booking pages, evolving the MVP version to a final design. Along the way, I aligned with other product teams to help them update their post-booking pages for a consistent user experience across Booking.com products.

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Creators of the Metaverse

MetaMundo, Concept & Art Direction, November - December 2022

I created the concept and design of a 3D NFT exhibition for MetaMundo that was displayed at multiple venues in Miami during the week of Art Basel.

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KnowBuddy

Side project, Product Design, February 2023

I co-created a chatbot for Whatsapp that gives users easy access to powerful AI models and services (ChatGPT, Midjourney etc.) to improve everyday life.

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DTC Exclusives

Adidas, UI/UX Design, July - October 2021

I led the discovery work to shape the experience around ‘Direct to Consumer’ exclusive products on the Adidas global ecommerce website. I identified opportunities in the short and long term and created a playbook for stakeholders to implement my recommendations.

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The MetaPortal

MetaMundo, Concept & Design, February - May 2022

I created the concept and design of a 3D NFT for MetaMundo. The project generated 400ETH+ (€700,000+) within 48 hours of it’s release, and helped in the growth of the Discord community to 9000+ members.

View on Opensea

Design Onboarding Program

Booking.com, Leadership, July - December 2017

I kickstarted a program to help integrate new design hires into the company. The program helped in the onboarding of 120+ designers.

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Get in touch

Open to new opportunities

I'm currently open to engaging freelance projects. If you're interested in hearing more about my work, or collaboration, feel free to reach out via email or any of my social channels.

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