Concept, Curation & Design, January 2022 - January 2023
PROJECT SUMMARY
I created the concept and design of a 3D NFT exhibition for MetaMundo that was displayed at multiple venues in Miami during the week of Art Basel.
Context
MetaMundo was relaunching due to a strategic shift from being a curated (3D art) platform to a marketplace with a larger inventory of NFTs. I was tasked with creating a concept to promote this relaunch during Art Basel week in Miami.
Creators of the Metaverse
I created an activation campaign called Creators of the Metaverse to showcase the works of the 50 artists we were launching with, while promoting the MetaMundo brand and driving traffic to the new marketplace.
I wanted to shine a spotlight on the creators we believed are paving the way in building the metaverse.
I designed exhibition screens for the creators, staging their work in a 3D environment and profiling them while providing context for the displayed work.
Some of the exhibition screens of the creators
Augmented Reality Experience
We partnered with OVR to display some of the works in AR at their booth during their activation at Decentralcon. I designed a virtual gallery (Spotlight Gallery) to showcase select 3D artworks.
I wanted to shine a spotlight on the creators we believed are paving the way in building the metaverse.
